When applying for any job, you’ll likely need a cover letter to introduce yourself, outline your desire to work for a company and describe what you can bring to them as a unique applicant. In the case of the video game industry there are very specific things you should and should not do when applying for a job.
What Not to Do in Your Cover Letter
A cover letter is designed to show the reader why you are applying, what your goals are in the position, and how you will bring something unique to their company. So, it is not designed for you to provide advice on their future game line-up, ask questions, or gush about how much you loved their last blockbuster.
Specifically, it is important to stay on topic. When writing a cover letter for a game developer, avoid making any direct comparisons between game companies. The only thing I would say is okay here is mentioning genre or specific titles that this developer has produced, but only in the context of your career goals.
For example, if your goal is to one day be a lead systems designer on an MMO and you are applying to NCSoft as a game tester for their newest online game, you should specifically outline how Guild Wars has been such an influence in your search for a career in the field. Avoid saying that you think Guild Wars needs a central hub or that it should incorporate more Warcraft style quests (which would be awful, by the way). Stick to the job and how you’re a good fit.
What to Include in Your Cover Letter
As for what you should specifically mention in your cover letter, start with the exact reason why you are applying. Honest is important here, but avoid saying anything that will marginalize you. Declaring that you really like video games and want to get paid to play them gets your application tossed in a pile with a thousand other gamers who won’t be considered.
Honestly ask yourself, why do I want to be in the gaming industry, and then answer the question in a professional manner. The developers want to know that you’ll treat the job as a job not as a hobby that you get paid for. They also want to know that you have long term ambitions in the industry – this will ensure you work hard and stay dedicated in the face of long hours and potentially demanding deadlines.
With so many applicants every year, the gaming industry is tough to land a job with. However, with a good cover letter that sets you aside from casual gamers and teenagers seeking their dream jobs, you’ll eventually land that magical interview that can lead to the job you’ve always wanted.
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